Ottawa Business Journal: Don't paint all festivals the same says Dragon Boat chief
Wednesday, April 26, 2006
"The festivals in general are getting a bit of a bad rap because when you see things in the paper that the festivals are in trouble, that's a perception problem," says Mr. Brooman. "Not all of the festivals are in trouble. I consider myself very lucky because our festival is financially in good shape."
He says the Dragon Boat Festival, which has been operating since 1999 and is the largest single event of its kind in North America, is in the black due to a combination of proper planning, corporate sponsorship, hard work and luck. Last year's event at Mooney's Bay attracted 72,000 visitors, featured 180 corporate and community teams and to date the paddlers have raised more than $800,000 for local charities.
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